Mohawk – I'm Possible

#guardiancoffee

client: the guardian type: brand experience deliverables: concept

Challenge To increase audience engagement across a range of vertical markets including technology, culture and media buyers because merely running TV ads was missing a number of vital audiences.

Solution We went back to the heritage of the original newspapers which began in the coffee houses of London, transforming the concept of a coffee shop into a brand experience where influential audiences can immerse themselves in the brand.

Results #guardiancoffee trended on Twitter and the project, initially commissioned for 12 weeks, ran for 18 months.

NN Investment Partners

client: NN IP type: advertising deliverables: digital & print

Challenge To establish NN IP as an expert in the field of Responsible investing.

Solution Brand ads which highlighted our understanding of the circular economy and the intergenerational dynamic, combined with a series of thought leadership digital events.

Results NN IP broke into Hirschel Kramer's Top Ten for first time, a key marker for their success as an expert in the ESG field.

Deloitte. Green Dot.

client: deloitte type: advertising deliverables: digital & print

Challenge To create a new global campaign, distinguishing Deloitte from the Big Four for multiple audiences, including clients, internal and recruitment audiences.

Solution We took the one distinguishing aspect of Deloitte's visual identity, 'the green dot', and turned it into the hero of a wide-ranging advertising campaign.

Results Deloitte's first ever global campaign runs across 50+ markets worldwide, achieving 97% favourable rating from the internal audience as representing the brand in a way which makes them proud, winning a range of creative awards.

Awana Atelier

client: awana atelier type: advertising deliverables: digital & print

Challenge To establish Awana Atelier as a new brand in high-end, sustainably-produced high heels.

Solution We worked closely with the client to develop the Awana Atelier brand from scratch, considering and creating everything from the logo design to tone of voice to colour palette.

Results Awana is now one of the world's largest shoe manufacturers with products found in the top high street and online retailers across Europe and the US..

Impossible?

I’m possible

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Journeys with our clients.

Mohawk Tribe.